Social Media

In a growing and ever more connected world we turn to our Social Media platforms to interact with our friends, find out the latest information or simply to pass the time. A recent study found that 87% of the UK population use a form of Social Media on a daily basis which is up from around 80% in 2017, highlighting the power of Social.

How do you tap into these potential customers who are just waiting to hear from you and your brand’s stories?

No one wants to get into one of the “10 Biggest Social Media Disasters” do they? That’s where SimSof can give you a helping hand.

Social Media strategy, implementation & analysis with SimSof Digital

Our passion is for Social, we love it! With proven success we get under the skin of our client’s customers and really get to know what makes them tick - everything we learn and create is shared with you, the client.

As part of our Social Media Marketing services we provide help, management & guidance with the following:

Social Consultancy

Development of your social strategy based upon your end goals. Whether your in-house marketing teams just requires some guidance, or help building up your social presence from scratch, we want to help you find the best approach.

Brand Management

Establishing your social presence by finding & securing the best and appropriate usernames & profiles across the channels. Your brand is very important and so our social team will always be on hand to help to turn a potential customer problem into praise.

Social Tone & Nature

A one size fits all approach to social won’t work, the ways in which different businesses can use social media differs massively - we understand this. Choosing the right tone of voice and style for your business is so important and we’ll make sure that your business is portrayed exactly how you want it.

Social Media Monitoring

Being in the know pays, it’s no use following the herd, we’ll help you lead the way, by combing the hot topics and the social trends across all networks, we’ll keep you updated with who’s talking about you, what they’re saying and what they think, keeping you ready to contribute whenever you need to.

Paid Social

Social ads are growing in importance and can be used to help improve your presence, generate interest in a new product or improve brand affinity. We can promote your content across Facebook & Instagram, Twitter, Pinterest, LinkedIn & YouTube as part of your PPC strategy - focusing on your KPIs and driving ROI.

Social PR

Our close relationships & contacts with some of the most authoritative publishers, bloggers, journalists & influencers mean that we can help bridge that gap between offline and online content that really means your content gets the coverage it deserves.

Creative Discussion

Our social team will help you create fast, reactive updates that completely hit the mark & spark further conversation that gets your brand coverage outside of your immediate industry.

Reporting & Analysis

We love data and our social media reporting will help identify and inform future activity not only in your social circles but across all your marketing channels.

Facebook is the largest Social Media Platform with over 2.2 billion users worldwide.

In the UK over 65% of the population access Facebook on a daily basis, that rises to 75% on a weekly basis - that’s just under 50 million users.

Facebook has become an integral part of everyday life; Facebook has developed its marketing capabilities and have been the forerunners in Social Advertising by tapping into the data available to them. Unique to Facebook is their “Social Graph” which gives you access to audience targeting based on their gender, interests, demographics & their location or recent posting information.

The Facebook Business Manager offers a wide variety of products that provide formats catering to a variety of objectives, allowing you to create ads that are going to convert

Want to know more about Facebook and Facebook Ads, give us a call.

Twitter, the one stop shop for all the latest information

Twitter opens up the world of live streaming information; you’re directly connected with what’s happening in the world. This allows users to get the latest news updates directly and also opens up a channel of communication to become part of the conversation.

As of 2018 Twitter’s global monthly users stood at 330 million - there’s plenty of opportunity for a business to communicate and get their products & brand in front of existing, new and potential customers.

By regularly tweeting from your business’ Twitter profile you keep your clients updated with the latest news and information and it’s been found that 41% of Twitter users are likely to purchase a product after being exposed to a Tweet or Ad on twitter.

Want to share your messages more widely? Twitter offer Promoted Tweets along with their Twitter Ads which help build upon your brand stories and brand awareness, increase engagement and drive traffic to your website.

Instagram

Facebook’s not-so-little brother, Instagram, started back in 2010 and has since become the 2nd most used Social Media App, being used almost uniquely on mobile devices. In 2018 Instagram had over 800 million active monthly users, with 60% of those being adults.

Instagram isn’t only for individual use - there are now over 25 million business profiles on Instagram & 50% of Instagram users follow at least one business, and 60% say they’ve learned of a product or service through the platform

It’s clear that Instagram isn’t just for personal use anymore. It’s now a global platform that allows brands to show their content, recruit new talent, showcase products, and inspire their audience.

Pinterest

Pinterest pins are 100 times more spreadable than a tweet, with the retweet average hitting only 1.4%. And, as for Facebook, the half-life of a pin is 16000 x longer than a Facebook post.

The real strength of Pinterest is the integrated features of their business accounts. Join the 500,000 businesses with Pinterest for Business accounts, and you’ll get added marketing features to promote your brand on one of the fastest growing and hugely popular social media platforms.

LinkedIn - Facebook for grownups.

Is LinkedIn really effective?

• 51% of companies acquired a B2C customer via LinkedIn

• 93% of B2B Marketers consider LinkedIn to be the most effective site for lead generation

• LinkedIn is responsible for 64% of all visits from social media channels to corporate websites.

Yes it is..